Book of the Month

Manager, Allurial

Allurial - New York, NY - Full Time

What you will do...
  • Assign titles to full-time and freelance readers, review and synthesize feedback, present recommendations, and deliver on deadlines.
  • Manage a well-organized database and operational process for selecting Romantasy books.
  • Work with the creative team to conceptualize and create Meta, TikTok, and YouTube ads that target the Romantasy audience.
  • Stay up to date on trends in the Romantasy community and think of ways to participate in them.
  • Work cross-functionally to manage the various business processes required to deliver a great member experience.
  • Own marketing efforts for existing Allurial campaigns across the product/service, including gifting campaigns, rejoin marketing, and large member experience campaigns.
  • Analyze the performance of past campaigns to recommend improvements and optimizations for future campaigns.
  • Organize and analyze data to find trends; input findings into well maintained spreadsheets and charts for stakeholder review.
  • Gather feedback from members to develop a well-organized list of ideas for feature development.
  • Create organized and well-formatted decks, memos, and other work products and present to stakeholders.
  • You are familiar with what it takes to build something from scratch in a resource constrained environment and you are ready for the challenge.
About you requirements...
  • Bachelor’s Degree in Marketing, Economics, Business or related field.
  • 4 years of experience in a marketing, editorial, content development, fandom, agency, or other entertainment industry-related role.
  • Experience creating organized and well-formatted decks, memos, and other work products and presenting to stakeholders.
  • Experience with budgeting, ROI and forecasting across marketing channels such as direct mail, email, and digital.
  • Experience setting the strategy and roadmap for new product features.
  • Experience analyzing campaign data with Excel to determine results and inform future marketing strategies.
  • Experience with building, monitoring and reporting on A/B testing using multi-variant tools (e.g. Klaviyo, Meta, TikTok, Salesforce).
  • Experience with market research including surveys, focus groups, and competitive analysis.
Logistics...
  • This is an in-office role. You are expected to work from BOTM’s office in New York, NY 4 days per week.
  • Hours: 40 hours per week
  • Salary Range: $207,376 - $210,000 per year
  • Reference Job Code: 10454300
Apply: Manager, Allurial
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