Member Experience Marketing Associate

New York, NY
Full Time
Mid Level

We are looking for a Member Experience Marketing Associate to help us increase retention and keep our member experience great! Key attributes include a love of data analysis, strategic thinking, coordinating cross-functional tasks to flawless execution, and delivering an excellent member experience. A successful candidate will be able to combine strategic and analytical thinking with creative and operational execution.  

About the Role 

You will support our retention and member experience initiatives by: 

  • Improving retention by analyzing past and current initiatives and strategizing new tests, with a particular focus on new members. 
  • Managing BOTM’s email program to convert leads, engage existing members, reactivate canceled members, and drive gift purchases.  
  • Developing and maintaining detailed project plans for key member experience programs like Book of the Year and our annual reading challenge. 
  • Compiling and sharing out member insights through surveys, social listening, customer service contacts, and other channels to create actionable learnings. 
  • Assisting in the development of campaigns to reactivate canceled members across channels like email, site/app, direct mail, and more. 
  • Working closely with cross-functional teams to optimize the member in-box experience. 
  • Serving as a liaison between Marketing and Member Services to ensure the optimal member experience. 


About You 

  • 3+ years of experience in customer marketing, CRM, loyalty marketing, or customer experience at a DTC brand.
  • Current or past experience as a member of BOTM is a strong plus. 
  • Strong understanding of CRM.
  • Strong analytical and Excel skills.
  • Thrives working in a fast-paced, iterative environment, and ready to work hard.
  • Strong organizational and problem solving skills with keen attention to detail.
  • Ability to work on multiple projects, fast timelines and with different personalities.
  • A love of reading and contemporary fiction.


Base salary range between: $80,000 - $110,000


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