Manager, Growth Marketing

New York, NY

Full Time

Marketing

Mid Level

Book of the Month is looking for a performance-driven marketing manager to accelerate our growth. In this role, you'll blend analytical rigor with creative thinking to build campaigns that drive real results. You should be comfortable thinking strategically, executing tactically, and iterating quickly based on data. You’ll own meaningful initiatives, test bold ideas, and help shape the future of a brand readers love. We’re a small team with big ambitions — and your work will be visible and impactful from day one.

About the Role

You will support our growth initiatives by:

Proactively identifying and executing new customer acquisition opportunities — including channels, partnerships, media buys, and activations — with the goal of driving incremental enrolls for Book of the Month.
Generating insights about our customer, product, market, and brand, and using those insights to develop and launch compelling campaigns.
Driving measurable improvements across the funnel — from lower CPAs to higher conversion rates — through creative testing, landing page optimization, and performance analysis.
Collaborating closely with product, editorial, and creative teams to bring growth ideas to life across paid, owned, and earned channels.

About You

3+ years of experience in growth/marketing at a DTC brand, ideally a subscription service.
Deep understanding of customer acquisition strategies, channels, and tactics.
Experience with creative development — you can turn customer insights into compelling concepts and judge if creative aligns with the strategy.
Analytical and data-driven, with the ability to interpret performance data and act on it.
A self-starter with a track record of taking ownership and driving projects from strategy to execution.
Ability to perform in a highly iterative and dynamic work environment, managing multiple projects and priorities simultaneously.
High standards for quality and attention to detail.
A love of reading and contemporary fiction.

Base salary range: $100,000 to $150,000

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When you think about your aspirations for your next position, what does that look like in terms of work/life balance and career growth? Indicate your aspirations on a scale of 1 to 10 in which 1 is "work/life balance is super important" and 10 is "career growth is super important".*

When you think about what type of workplace environment you most enjoy, do you prefer consistency or dynamic change? Indicate your preference on a scale of 1 to 10 in which 1 is "consistency" and 10 is "dynamic change".*

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What are the top 3 things you want to get out of your career in the next 2-3 years?*

This position requires a combination of creative and analytical skills. Please tell us about a creative skill you have. Ideally, tell us about a time you created or built something utilizing this skill. Creative skill means a variety of different things in this context: Design, photography, viral social creative, writing, film/video, music, etc.*

If you are someone who likes to make/create things, please link some of your work here.*

A company acquires 100 new users on day 1. Each active user generates $50 of revenue each month and $20 of COGS each month. Churn is 20% after month 1, 10% after month 2 and 5% each month thereafter.
Questions:
(A) What is total revenue after 3 years?
(B) What is total gross profit after 3 years?
(C) How many active users remain after 3 years?
(D) What is the LTV after 3 years?
(E) What would you recommend as a target CPA (cost per acquired customer)? (Could state it as a range)*

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