Growth Strategist

New York, NY

Full Time

Marketing

Manager/Supervisor

Summary:

Book of the Month is seeking to hire a creative strategist who will help accelerate our growth efforts and elevate our brand. As a Growth Strategist, you will be responsible for development and deployment of campaigns and programs that successfully grow our membership. This is an excellent opportunity for a growth-minded individual to integrate the strategic aspects of consumer marketing with the conceptual aspects of brand storytelling.

What you’ll do…

Generate insights about our customer, product, and market through various research methods, and use these insights to develop compelling campaign strategies and creative briefs that increase new enrolls.
Work collaboratively with a tightly integrated creative team to develop campaigns that drive growth referenced above, including participating in creative concepting and briefing.
Manage creative testing across our social media ads and influencer channels.
Work closely with the product team to create and optimize landing pages, enrollment funnels, and the other on-site interactions that are part of customer acquisition.
Act as a curator of culture, staying ahead of new ideas, broader trends, and industry shifts, and recommend strategic changes to acquisition efforts as needed.
Serve as a brand steward and thought partner to senior leadership, working closely with them in an iterative fashion to drive the best outcomes for the business.

What you should have…

3+ years of experience across some combination of the following:
- Brand strategy/brand marketing role at an agency or in-house
- Growth marketing at a DTC or tech enabled service/app/marketplace where the primary transaction happens online.
Deep understanding of brand positioning, storytelling, messaging development, and audience segmentation, and how that applies across the full-stack of customer acquisition opportunities.
Strong analytical skills and experience translating research and data into clear and compelling insights that drive creative strategies.
Experience briefing a creative team on a concept, and experience providing feedback to creatives to improve the alignment of the concept and the final product.
Extremely high-standards for your own work product and the work product of others.
Passion about reading fiction aligned with BOTM taste as a primary source of entertainment and enjoyment.
Ability to perform in a highly iterative and dynamic work environment.
Entrepreneurial drive, and comfort jumping quickly into projects with limited direction.

Salary Range: 90,000 - $140,000

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A company acquires 100 new users on day 1. Each active user generates $50 of revenue each month and $20 of COGS each month. Churn is 20% after month 1, 10% after month 2 and 5% each month thereafter.

Questions:
(A) What is total revenue after 3 years?
(B) What is total gross profit after 3 years?
(C) How many active users remain after 3 years?
(D) What is the LTV after 3 years?
(E) What would you recommend as a target CPA (cost per acquired customer)? (Could state it as a range.) **

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