Conversion Rate Optimization Lead

New York, NY

Full Time

Marketing

Mid Level

Book of the Month is looking for a Conversion Rate Optimization Lead to help us increase conversion rate on-site, via emails, and across our rejoins program. The ideal candidate has a strong understanding of the conversion funnel and can leverage data and creative messaging to communicate the brand’s key value propositions and increase conversion across the site and marketing programs.

What you will be doing…

Gather ideas to improve conversion rate on-site, for leads email program, and for our rejoins program by analyzing data and user behavior, researching best practices, and working with key internal stakeholders.
Develop strong, testable hypotheses and write experiment plans to test new landing pages messaging, layout, sections, and offers.
Create and maintain well-organized testing pipelines across initiatives and work closely with the Creative, Product, and Marketing teams to ensure proper and on-time execution.
Analyze experiment results and identify successes, failures, and next steps, and communicate effectively to stakeholders.
Improve merchandising and recommend titles to include on-site and across marketing channels.

Qualifications

3+ years of experience in conversion rate optimization, site/product marketing, customer acquisitions, or customer marketing at a DTC brand.
Proven ability to influence customer behavior with creative messaging and or on-site experience.
Strong organizational and problem solving skills with keen attention to detail.
Ability to work on multiple projects, fast timelines and with different personalities.
Thrives working in a fast-paced, iterative environment, and ready to work hard.
A love of reading and contemporary fiction.

Base salary range: $80,000 - $110,000

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When you think about your aspirations for your next position, what does that look like in terms of work/life balance and career growth? Indicate your aspirations on a scale of 1 to 10 in which 1 is "work/life balance is super important" and 10 is "career growth is super important".*

When you think about what type of workplace environment you most enjoy, do you prefer consistency or dynamic change? Indicate your preference on a scale of 1 to 10 in which 1 is "consistency" and 10 is "dynamic change".*

As a company, we are committed to maintaining an in office culture to facilitate collaboration and innovation. We currently operate a hybrid schedule, with teams working in office 3-4 days per week and remotely on other days. Knowing this, please select your work preference below:*

Please link one or more great landing pages and tell us why they are effective.*

Ad A had 10M impressions, a 2% click-through-rate, and 1,450 on-site conversions. Ad B had 8M impressions, a 1.8% click-through-rate, and 850 on-site conversions. Which ad has a higher on-site conversion rate, and what is the conversion rate for that ad?*

What are three fiction books you enjoyed in the last year?*

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