Marketing Coordinator

New York, NY

Full Time

Marketing

Entry Level

Book of the Month is looking for a highly organized, data-driven and ambitious Marketing Coordinator to join our team and assist with initiatives across marketing channels to help drive our growth. This is a great opportunity to get real hands-on experience contributing to a D2C marketing organization. 

Responsibilities 

You will work across several different aspects of marketing over time, depending on your skillset and the needs of the business. You will: 

Build and schedule marketing campaigns across channels, with a strong focus on emails and paid ads (Google, Facebook, TikTok, and Instagram)
Create and update reports for acquisition and retention initiatives by synthesizing relevant data and drawing insights, learn to recommend actionable next steps overtime
Research options and propose tactical ways to execute an idea
Create, update, and maintain detailed project plans and testing roadmaps for key campaigns like Book of the Year, email frequency testing, and landing page testing
Assist in the execution of customer acquisition programs, including influencer coordination, media buys, direct mail, and partnerships
Communicate with relevant team members and external partners to ensure accurate, excellent, and on time execution of projects
Partner with the Creative team to plan or produce content, with a strong focus on app and email content, but also including ads, our website, and social media accounts

Requirements 

Highly analytical; uses data regularly to drive decisions
Extremely detail-oriented and resourceful
Bachelor’s degree with a focus on quantitative disciplines or marketing
1-2 years experience in marketing, consulting, or business analytics   
Able to prioritize work effectively while juggling multiple tasks
Comfortable working in a fast-paced environment
Highly motivated to grow and learn
Excellent communication skills
Fan of new release fiction
Current or former member of Book of the Month or strong interested in the D2C subscription space preferred

Base salary range between: $60,000 - $80,000

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When you think about your aspirations for your next position, what does that look like in terms of work/life balance and career growth? Indicate your aspirations on a scale of 1 to 10 in which 1 is "work/life balance is super important" and 10 is "career growth is super important".*

When you think about what type of workplace environment you most enjoy, do you prefer consistency or dynamic change? Indicate your preference on a scale of 1 to 10 in which 1 is "consistency" and 10 is "dynamic change".*

As a company, we are committed to maintaining an in office culture to facilitate collaboration and innovation. We currently operate a hybrid schedule, with teams working in office 3-4 days per week and remotely on other days. Knowing this, please select your work preference below:*

Let’s say BOTM sends an email survey to 3,500 customers and asks them to rate their customer satisfaction on a scale of 1 to 11. Of the customers who receive the email, 71% have been customers for less than 1 year and 29% have been customers for more than one year. Of the <1 year customers, 15% answer the survey; of the >1 year customers, 25% answer the survey. The <1 year customers post an average rating of 5.0 and the >1 year customers post an average rating of 8.5.

a. What is the weighted average rating from the survey?
b. Do you think BOTM should be happy with this overall rating? Why or why not?
c. What additional data would you pull to support your conclusion?*

Please describe a time when you analyzed data to make a decision. How did you come to your decision and what was the outcome?*

This position requires a combined skill set of data analysis, project management, and creativity. Which of these three areas is most appealing to you? Why?*

Do you enjoy reading new release fiction? Please share the last 3 fiction books you enjoyed.*

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