Creative Director

New York, NY

Full Time

Creative

Mid Level

Book of the Month is looking for a Creative Director to create amazing campaigns that continue to grow our brand and company. This person will manage the Creative team and internal creative processes from brief through execution. The successful candidate is a talented writer first – someone who has learned how to be an effective leader across other creative disciplines over time. They must be iterative, collaborative, and focused on the outcomes for our business and customers.

About the Role

Lead the creation of brand and performance marketing messaging and concepts that drive incremental growth. Create campaign concepts that go beyond the obvious – they sell BOTM creatively, trying to activate a customer emotionally, rather than just logically.
Contribute to the Creative team as the principal copywriter.
Lead the creation of strong visual designs for relevant campaign work across landing pages, emails, and advertising assets.
Lead the creation of video assets that drive incremental spend on social media.
Build and lead the Creative team to deliver high quality creative assets on time.
Develop and utilize a network of top-notch freelancers to match business needs efficiently.
Complete and maintain the company brand book - continuing to strengthen and evolve our brand identity over time, as needed.

About You

7+ years of experience consisting of the following: (1) Multiple years as an IC copywriter, (2) Multiple years developing campaign concepts at an agency, (3) Multiple years building landing pages, ads, and other assets in-house at a DTC company.
Brilliant creative writing in a direct-to-consumer advertising context. This is your craft and you take it seriously – always looking for ways to practice, improve, and learn.
Multiple years of experience building dozens of landing pages for a company with their primary sales channel online.
Avid consumer of culture and media, and active social media content creator.
Experienced creative generalist with a sophisticated understanding of web and graphic design, fluency with design, art, photography, copy, and/or video.
Extremely well-organized and has excellent time management skills. Comfortable working under pressure and working irregular hours when needed.
Thrive in situations with ambiguity and complexity.
You like to iterate to achieve the best outcomes.
You are career-oriented and like to manage teams.

Base salary range between: $100,000 - $250,000

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