Director, PR & Events

New York, NY
Full Time
Marketing
Senior Manager/Supervisor

Summary

We are looking for an energetic, culturally-aware and well-connected Director of PR & Events to lead our growing efforts in these important areas of our business.  The successful candidate will be able to lead project management and execution for events and generate PR and press coverage. 

 

What you’ll do:

PR

  • Lead and execute press initiatives that elevate the brand through culturally relevant and strategic media relations, earned coverage and more.
  • Develop and nurture relationships with key players in the lifestyle, fashion, media, entertainment, and book industries, including journalists, influencers, editors, publishers, authors, and agents.
  • Conceptualize and secure high-profile media placements that elevate brand awareness.
  • Create and tailor compelling press materials, such as pitches, media kits, profiles, and talking points, for various audiences.

Events

  • Ideate and develop opportunities that will raise awareness and achieve other business objectives.
  • Act as the primary point of contact between the internal BOTM team and various external parties, providing seamless and effective coordination on projects. 
  • Conceptualize events that could generate meaningful press impressions and then actually  make those events happen. 
  • Project manage and execute all aspects of brand building events at a very high level of detail.
About you:
  • 7+ years of experience in publicity, events, or special projects-related roles in entertainment, fashion, media, or consumer technology.
  • Exceptional networking and relationship-building skills, with a strong existing network in culturally relevant industries. 
  • Experience building brand equity through events and PR. 
  • Strong project management skills.
  • Strong creative communication skillset both writing and speaking.
  • Comfortable using data to inform decision making. 
  • Financial acumen required to execute within designated budgets.
  • A flair for details and hospitality.
  • Has a sense for what makes an activation distinctive, relevant and successful.


Salary Range: $100,000 - $200,000
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