Marketing Coordinator, Influencer & Media Buying

New York, NY

Full Time

Marketing

Entry Level

Book of the Month is looking for a Marketing Coordinator to help us scale up our influencer marketing, media buying, and affiliate marketing. The ideal candidate has a combination of analytical skills, process discipline, and an understanding of the influencer and media landscape. This is a great opportunity to join a growing customer acquisition organization at DTC company.

What you will be doing…

Assist in the execution and expansion of acquisition programs, including media buys, affiliate marketing, and partnerships
Create and update reports for acquisition initiatives by synthesizing relevant data
Partner with the creative team to plan creative assets that elevate the brand and achieve our business goals
Communicate with relevant team members and external partners to ensure accurate, excellent, and on time execution of projects
Take on the ongoing management of 50% of the influencer marketing program and help generate new opportunities

What you should have…

1-2 years experience at the coordinator level,
Experiences include PR/influencer work, media buying, and/or agency work.
Highly analytical; uses data regularly to drive decisions.
Extremely detail-oriented and resourceful
Strong organizational and problem-solving skills with keen attention to detail.
Ability to work on multiple projects, fast timelines, and with different personalities.
Thrives working in a fast-paced, iterative environment, and is ready to work hard.
A love of reading and contemporary fiction.

Base salary range: $60,000 - $80,000

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter*

LinkedIn Profile URL:*

Where did you hear about this job?*

What is your familiarity with Book of the Month?*

When you think about your aspirations for your next position, what does that look like in terms of work/life balance and career growth? Indicate your aspirations on a scale of 1 to 10 in which 1 is "work/life balance is super important" and 10 is "career growth is super important".*

When you think about what type of workplace environment you most enjoy, do you prefer consistency or dynamic change? Indicate your preference on a scale of 1 to 10 in which 1 is "consistency" and 10 is "dynamic change".*

As a company, we are committed to maintaining an in office culture to facilitate collaboration and innovation. We currently operate a hybrid schedule, with teams working in office 3-4 days per week and remotely on other days. Knowing this, please select your work preference below:*

Opportunity A is a display buy offering 1M guaranteed impressions and charging $10k. Opportunity B is an influencer sponsorship charging $5k. The influencer has 1M subscribers. Her last 4 videos had 200k, 300k, 1M, and 600k views.
a.) What is your evaluation/comparison of these two opportunities?
b.) If we need to generate a Cost Per Enroll of $50, how many people need to enroll from each buy to make the buy successful. State any assumptions you make as needed.*

Name 3 influencers across YouTube, TikTok or Instagram that Book of the Month should consider partnering with and why?*

Do you enjoy reading new release fiction? Please share the last 3 fiction books you enjoyed.*

Human Check*

Submit Application